Company enrichment is the process of turning a basic company domain or name into a full profile with industry, employee count, revenue, technologies, funding data, and more. For sales and marketing teams, it's the foundation of every outbound campaign. But most teams need more than just enrichment. They also need company search, lookalike discovery, and people search. And each of those usually lives in a separate tool.
Today, we're announcing our partnership with CompanyEnrich, bringing their full B2B data API suite directly into the Databar.ai platform. Databar.ai users can now search for companies across 30 million verified records, discover lookalike companies using AI-powered matching, and find professionals across 170 million profiles. All right inside your enrichment process.
"CompanyEnrich's approach to data quality is what stood out to us. They start with over 900 million raw records and verify them down to 30 million companies and 170 million profiles. That rigor in data sourcing is exactly what our users need," said David Abaev, Co-Founder & CEO at Databar.ai.
Why B2B Company Enrichment Matters for GTM Teams
The foundation of any outbound campaign is the list. Get the targeting wrong and everything downstream falls apart. Your emails land in the wrong inboxes, your reps waste time on accounts that will never convert, and your pipeline metrics tell a story that has nothing to do with reality.
B2B company enrichment solves the data gap. When all you have is a domain or company name, enrichment fills in the details your team needs to qualify, segment, and prioritize accounts. Industry classification, employee count, revenue range, technologies used, funding history, and social profiles.
But enrichment alone isn't enough. Company search helps you find new accounts that match specific criteria. Lookalike company search helps you find accounts that resemble your best customers in ways standard filters can't capture. And people search connects you with the decision makers at those companies.
CompanyEnrich brings all three capabilities into Databar in a single integration.
What You Can Do with CompanyEnrich via Databar.ai
CompanyEnrich offers 3 connectors inside Databar, each covering a different part of the prospecting workflow:
Company Search with Semantic AI
The CompanyEnrich integration lets you build targeted company lists using powerful filters:
Search by firmographic criteria including company name, industry, location, employee count, revenue range, funding stage, and technology stack
Use semantic search to describe the type of company you're looking for in plain English. Instead of building complex filter combinations, search for something like "B2B SaaS companies in Europe with 50-200 employees using Salesforce" and get relevant results back
Get full company profiles with every result, including firmographic data, social links, and financial information
Build TAM lists by filtering across multiple dimensions to map your total addressable market
Semantic search is what sets CompanyEnrich apart from traditional company search tools. Rather than relying on rigid keyword matching, it understands the intent behind your query and returns companies that match what you actually mean.
Lookalike Company Discovery
Find companies that resemble your best accounts:
Drop in any domain and get back a ranked list of lookalike companies based on industry, size, keywords, technologies, and business model
Expand your prospect list beyond your current accounts by discovering companies that structurally resemble your closed-won customers
Each result includes full company profiles with the same firmographic data, social links, and financial details as company search results
Lookalike company search is one of the most effective ways to scale outbound prospecting. Instead of guessing which new segments to target, you start from companies that have already converted and find more like them. CompanyEnrich matches on multiple dimensions including business model and technology stack, not just industry tags and headcount.
People Search for Decision Makers
Find the right professionals at your target companies:
Search by name, job title, seniority, department, company, industry, and location to build targeted contact lists
Filter by decision-maker criteria to identify VPs, directors, C-suite, and other key buyers at your target accounts
Get professional profiles including name, current title, seniority level, department, LinkedIn profile, and location
CompanyEnrich's people search covers 170 million professional profiles, giving sales teams the coverage they need to find contacts at companies of all sizes and across all industries.
Use Cases for Company Enrichment and Lookalike Search
Prospect List Building and ICP Targeting
The most direct use case for CompanyEnrich inside Databar is building outbound lists from scratch. Start with company search to identify accounts that match your ICP. Use filters like industry, size, revenue, and tech stack to narrow the results. Then use people search to find the right contacts at each company.
The semantic search capability is particularly useful for teams targeting niche or hard-to-define segments. Instead of spending time building complex filter combinations, describe what you're looking for and CompanyEnrich returns matching companies.
Lookalike Expansion for Account-Based Marketing
If you already know who your best customers are, lookalike company search is the fastest way to find more like them. Drop in a domain from your closed-won list and CompanyEnrich returns companies with similar characteristics.
This is valuable for teams running account-based marketing campaigns who need to expand their target account list without diluting quality. The lookalikes are matched on multiple dimensions including industry, business model, and technologies.
CRM Data Enrichment
For teams with existing contact databases, company enrichment fills the gaps. Run your company domains through CompanyEnrich to add missing firmographic data like employee count, revenue, industry classification, technologies used, and social profiles.
Clean, complete CRM records improve lead scoring accuracy, enable better segmentation, and give your reps the context they need before every call.
Total Addressable Market Analysis
Sales and marketing leaders use company search to map their total addressable market. Filter by industry, size, geography, and technology to understand how many companies fit your ICP. Then use lookalike discovery to identify adjacent segments you might be missing.
This gives leadership a data-backed view of market opportunity, which informs hiring decisions, territory planning, and go-to-market strategy.
How to Access CompanyEnrich via Databar.ai
Getting started is simple:
Navigate to the Databar.ai catalog and locate the CompanyEnrich API integration
Choose your connector. Select from Company Search, Similar Companies, or People Search depending on what you need
Configure your search criteria. Set filters like industry, location, size, revenue, and tech stack. Or use semantic search to describe what you're looking for in plain English
Click 'Save' & 'Run' and watch your results populate automatically with full company or people profiles
Export your data using sorting, filtering, and download capabilities to feed directly into your CRM or outreach tools
From there, you can combine CompanyEnrich data with other Databar enrichment providers to add verified emails, phone numbers, and additional intelligence to your prospect lists.
For more information about Databar.ai and its data enrichment capabilities, visit databar.ai. To learn more about CompanyEnrich's B2B data solutions, visit CompanyEnrich.
Frequently Asked Questions
What is company enrichment?
Company enrichment is the process of taking a basic data point like a company domain or name and appending detailed firmographic information to it. This includes industry classification, employee count, revenue range, technologies used, funding history, social profiles, and more. It helps sales and marketing teams qualify accounts, segment their database, and personalize outreach.
How does lookalike company search work?
Lookalike company search takes a reference company and finds other companies that resemble it across multiple dimensions. CompanyEnrich matches on industry, business model, size, technologies, and keywords. Unlike simple keyword search, lookalike discovery finds companies based on structural similarity rather than matching individual filters.
What data does CompanyEnrich provide?
CompanyEnrich covers 30 million verified companies and 170 million professional profiles. Company data includes industry, employee count, revenue, technologies, funding data, social links, and website information. People data includes name, job title, seniority level, department, LinkedIn profile, and location.
Can I use semantic search to find companies?
Yes. CompanyEnrich supports semantic search, which lets you describe the type of company you're looking for in plain English. For example, you can search for "fintech startups in the US with under 100 employees" and get relevant results without building complex filter combinations.
How is CompanyEnrich data verified?
CompanyEnrich starts with over 900 million raw records sourced from the public web, maps, social media, and government records. These are verified and cleaned down to 30 million companies and 170 million profiles by removing parked domains, expired registrations, duplicate entries, and inactive businesses.
About CompanyEnrich
CompanyEnrich is a B2B data platform providing real-time company and people intelligence through a suite of APIs. The platform covers 30 million verified companies and 170 million professional profiles, sourced from the public web, maps, social media, and government records.
CompanyEnrich starts from over 900 million raw records and verifies them down to only active, validated entries. Their product suite includes Company Enrichment, Company Search, Similar Companies, People Search, Reverse Email Lookup, Company Headcount, and an MCP Server for AI workflows.
CompanyEnrich holds a 4.9 rating on G2 and is trusted by companies including Semrush, ContactOut, Lempire, and Salesforge.
About Databar.ai
Databar is a powerful prospecting and enrichment platform that helps teams build targeted lead lists and automate their outreach workflows. By combining 100+ best-in-class data providers with intelligent automation capabilities, Databar enables sales teams to identify, research, and engage with prospects at scale. The platform seamlessly integrates with popular sales and CRM tools, making it easy for teams to maintain a steady flow of high-quality leads.
Ready to build your entire prospecting pipeline in one workflow? Get started with CompanyEnrich inside Databar today!
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